Start Your Journey Hone your skills and emerge developed into hard-working leaders, ready to take on any challenge. Start Now >
Graduate Career Ready Find a job, discover an internship, jumpstart your career. Learn about Career Success >
Featured Faculty Meet Dr. Ryann Reynolds-McIlnay, assistant professor of marketing and merchandising management. Read More >
What is InnovationX? OSU's hub for student entrepreneurs, innovators and changemakers. Read More >
The OSU Difference Our centers and initiatives give you hands-on, experiential learning opportunities. Entrepreneur? Check. Interested in market research? Yep. Want to advance gender equity and inclusion? We've got that, too.
Access Students Post jobs, internships, and find job-ready candidates. Go to Handshake >
Why Hire a Beav? Our business engagement team connects you to talent. Find Out More >
The OSU Difference More than 3,000 students
30k Alumni worldwide
28 degrees and areas of focus Degree programs and focus areas developed with industry advisory boards representative of more than 185 area and national businesses. We're graduating the workforce that you need.
Start Your Journey Hone your skills and emerge developed into hard-working leaders, ready to take on any challenge. Start Now >
Diversity, Equity, Inclusion At the OSU College of Business, we champion diversity in experience, values, and perspective. Learn More >
The OSU Difference At the College of Business, we're inspired by everything around us. We support bold risks, big dreams and never giving up. We prepare you for a diverse world and teach you to become engaged citizens and business leaders.
Are you ready to get started? Explore Programs
Your Lifelong Education Partner Transform your life with our online and in-person programs taught by College of Business faculty and industry experts.
Build a Beaver Legacy
The OSU Difference There are more than 30,000 College of Business alums in the world. Each year, hundreds of you inspire and mentor current students, and support internship and job opportunities at your companies. Because of you, the Beaver family is strong.
Start Your Journey Hone your skills and emerge developed into hard-working leaders, ready to take on any challenge. Start Now >
Graduate Career Ready Find a job, discover an internship, jumpstart your career. Learn about Career Success >
Featured Faculty Meet Dr. Ryann Reynolds-McIlnay, assistant professor of marketing and merchandising management. Read More >
What is InnovationX? OSU's hub for student entrepreneurs, innovators and changemakers. Read More >
The OSU Difference Our centers and initiatives give you hands-on, experiential learning opportunities. Entrepreneur? Check. Interested in market research? Yep. Want to advance gender equity and inclusion? We've got that, too.
Access Students Post jobs, internships, and find job-ready candidates. Go to Handshake >
Why Hire a Beav? Our business engagement team connects you to talent. Find Out More >
The OSU Difference More than 3,000 students
30k Alumni worldwide
28 degrees and areas of focus Degree programs and focus areas developed with industry advisory boards representative of more than 185 area and national businesses. We're graduating the workforce that you need.
Start Your Journey Hone your skills and emerge developed into hard-working leaders, ready to take on any challenge. Start Now >
Diversity, Equity, Inclusion At the OSU College of Business, we champion diversity in experience, values, and perspective. Learn More >
The OSU Difference At the College of Business, we're inspired by everything around us. We support bold risks, big dreams and never giving up. We prepare you for a diverse world and teach you to become engaged citizens and business leaders.
Are you ready to get started? Explore Programs
Your Lifelong Education Partner Transform your life with our online and in-person programs taught by College of Business faculty and industry experts.
Build a Beaver Legacy
The OSU Difference There are more than 30,000 College of Business alums in the world. Each year, hundreds of you inspire and mentor current students, and support internship and job opportunities at your companies. Because of you, the Beaver family is strong.
Use consumer behavior, integrated marketing communications, global marketing, and other insights to build strong successful brands
Major, Minor, Option
Think about the most impressive marketing campaign you’ve ever seen. It might have come from brands like Nike, Apple or Coca-Cola. These brands have achieved greatness with the help of a strong marketing strategy. This is what you'll study — the science of consumers, product and communication to build strong, successful brands.
The heart of marketing is creating value in a complex, advanced economy. Marketing consists of a sequence of activities: identifying customer needs, developing goods and services to satisfy those needs, communicating information about products to potential customers, and distributing the products to customers.
Through the degree program, you'll choose classes following along one of four tracks: consumer insights, fashion and retail marketing, marketing and digital communications, marketing management, professional sales, or sports marketing. This aligns you as a profession-ready marketer at graduation.
With your marketing degree, you're ready for all types of businesses as all need marketing strategies and techniques to be successful in the marketplace. Career opportunities, including advertising, retailing, brand management, market research, digital and social media marketing, sales and many more options.
Marketing is a major program of study offered in Corvallis. Marketing also is an option for business administration majors offered in Corvallis or online through Ecampus. Marketing is offered as a minor.
Through the degree program, you'll choose classes following along one of these tracks:
Consumer insightsConsumer insights involves collecting and analyzing data to provide answers that help business leaders make better, more informed marketing decisions. This marketing focus area prepares you for careers in market research.
Consumer insights and market research are critical components of business decision-making.
Consumer insights is one of the focus areas you can choose from while earning 14 credits of your 180-credit marketing degree. You'll take at least three electives on subjects including business analytics, customer relationship management, qualitative research methods and marketing research.
Fashion and retail marketingFashion and retail marketing prepares you for careers with fashion brands and retailers with specific knowledge of merchandising management for the fashion sector. You'll learn to develop marketing and product strategies that attract customers and drive sales.
The fashion and retail marketing specialization is aligned with our leading product and merchandising management, and apparel design degree programs, ranked among the best on the west coast.
Fashion and retail marketing is an area of focus you can choose from while earning 12 credits of your 180-credit marketing degree. You'll take classes on retail management and on topics including merchandising management, fashion forecasting and market analysis, contemporary fashion and merchandising management and control.
Marketing and digital communicationsMarketing and digital communications prepares you with knowledge of the “promotions” part of marketing, specifically marketing communications using digital platforms. This marketing specialization prepares you for careers in digital, online and social media marketing.
Marketing and digital communications are the leading-edge platforms for a business's marketing and communications strategy.
Marketing and digital communications is a focus area you can choose from while earning 14 credits of your 180-credit marketing degree. You'll take three electives on digital marketing platforms, search marketing and integrated marketing communications.
Marketing managementMarketing management studies the broad application of marketing, giving an overview of product and service development, pricing, distribution, and promotion. This focus area prepares you for careers in general marketing and brand management.
All businesses require a marketing strategy that positions them well against their competition in attracting new customers and retaining current customers.
Marketing management is one of the focus areas you can choose from while earning 14 credits of your 180-credit marketing degree. You'll take at least three electives on a range of subjects including global marketing, search marketing, retail management and professional sales.
Professional salesProfessional sales focuses on sales skills and techniques, with an emphasis on business-to-business sales; prepares students for careers in sales.
Professional sales skills are critical to business success, and also are a dynamic and multifunctional personal resource.
Professional sales is one of the focus areas you can choose from while earning 14 credits of your 180-credit marketing degree. You'll take three electives on influence and negotiation, customer relationship management, and professional sales.
Sports marketingSports marketing prepares you for careers in the dynamic, multi-billion-dollar sports business industry focused on marketing and promotional activities of sports events or sports organizations. You'll learn to develop marketing strategies in sport and sponsorship, and contribute to sports business decision-making.
Sports marketing is a growing and exciting field in need of professionals who excel at finding opportunities within this niche area of marketing.
Sports marketing is an area of focus you can choose from while earning 14 credits of your 180-credit marketing degree. You'll take three electives on sports marketing covering topics including sports sponsorship, sports analytics and financing sport.
Once you enroll in the marketing program, you can add one of the following options:
Dean's AcademyThe Dean’s Academy is an academic forum for high-achieving first-year students, transfer students, and current undergraduate students who wish to maximize the educational and experiential aspects of their college experience. Invitation to this option is restricted to those who meet eligibility requirements.
International BusinessThis area of study prepares you for management positions and exciting international careers at multinational firms, global financial service organizations and international centers of trade.
The option in marketing is available to students enrolled in the business administration program.
Business AdministrationOur business administration degree provides you with broad business skills in accounting and quantitative methods, an understanding of the legal and social environment of business, and a background in management and organizational behavior, marketing, finance, and operations management.
